Selling your home in NaplesAre you thinking of selling your home?

Selling your home is a little more comfortable with this helpful information and tips.

Understand your home’s worth

We will research your Naples neighborhood housing market and provide you a comprehensive marketing analysis. We discuss with you, strategies on pricing your house right and competitively for your neighboorhood.

Find out what your home is worth now.

Get your home show ready

Make all necessary repairs or upgrades.
Be aware of any odors.
Remove or hide your personal items.

If possible:


Paint is an easy way to breathe new life into your home. It also helps you appeal to a broader range of potential buyers. You might love the paisley wallpaper, but everyone’s tastes are different. To be safe, stick with fresh, neutral colors.

Remove excess furniture

A cluttered room feels smaller, to help potential buyers soak in the space, clear out any unnecessary pieces of furniture. Have excess chairs in the dining room? Move them out of your home to make the room look bigger and more spacious

Hiring a staging company.

Exposure is Everything

Just how vital is exposure when it comes to selling your home? Well, how important is breathing? Exposure is everything.

John R. Wood’s marketing program builds exposure through:

Trademarked publications → Homelook, Homelook Weekly, Estate Lifestyles, Estate Galleria
Extensive social media & mobile marketing
Over 1,500 websites
Global and local print marketing
International markets via Leading Real Estate Companies of the World
Superior quality professional photography
Direct mail materials & custom property brochures
A sales force of several hundred agents
The Naples area Multiple Listing Service with more than 4,000 Realtor member

What to Expect in a Negotiation

Most transactions involve a fair amount of negotiation between the initial offer and the signed contract. My experience can be indispensable in these situations. Keep in mind that price isn’t the only thing that’s negotiable in the sale of your home. A potential buyer can add any number of terms to the contract, which may make the offer more or less attractive to you.

Some of the most common elements to consider:

Mortgage Contingency

Buyers who are getting a mortgage will have the terms of the mortgage and a time frame for securing financing in the contract.

Home Inspection

Buyers will to hire a licensed home inspector to identify potential structural or material problems. If the inspector uncovers any issues, you and the buyer must negotiate what items will be addressed, by whom, and who will pay for them.

Closing Date

Putting a Deal Together

Putting a deal together is half the battle. Keeping it together is the other half, and it can be every bit as challenging.

My follow-through, organization, and attention to detail ensures that we will meet deadlines, process documents and make sure every item is in place to make your transaction efficient, convenient and trouble-free.

Here is some more information about selling your home.

Seven Common Mistakes Sellers Make

See Laurie Rose in print.

6 Reasons Why Your Home Isn’t Selling (And What To Do About It)

9 Advantages to Selling with an Agent

Contact Laurie Rose (239) 595-6094

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